 | | OVERALL STRATEGY
The Soap Story is a retail concept that through unique products and a surprising shopping experience will make customers rediscover their senses.
Its origin is in basic soap and a broad choice in scents but also includes products for body care, wellness, gift and even a kids concept. The store itself is a surprising world of color and scent, that makes it an interactive and personal experience.
Offering products for every day use, as well as propositions for gifts, makes the offering attractive for a large target group and allows for many opportunities during the year to have successful campaigns. All products are manufactured and sold under the own TSS label, therefore providing the franchisee a high margin and reliable logistics and quality.
Being situated in the best locations in larger metropolitan areas, supported by continuous marketing campaigns and product innovation, makes owning a Soap Story outlet a solid long-term investment.
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